Tata Announces Major EV Price Drop: Punch EV for Rs 10 L, Nexon EV for Rs 12.5 L, with Free Charging Offer

Tata.ev, a frontrunner in India’s electric vehicle sector, has unveiled a revolutionary pricing plan for its top-selling EVs as part of its ‘Festival of Cars’ event. The company is striving to make electric vehicles more accessible by introducing unprecedented prices and perks for popular models like the Tiago.ev, Punch.ev, and Nexon.ev.

Tata EVs See Price Reductions Up to Rs 3 Lakh

In response to the broader industry trend of declining sales and substantial discounts on previously high-demand models, Tata.ev is now aligning its prices with those of petrol and diesel vehicles. The Nexon.ev, for instance, is now priced at Rs 12.49 lakh, bringing it in line with its internal combustion engine (ICE) counterparts.

The Tata Punch.ev is now available from Rs 9.99 lakh, while the Tiago.ev starts at Rs 7.99 lakh. Customers can save up to Rs 3 lakh on the Nexon.ev and Rs 1.20 lakh on the Punch.ev, further boosting the appeal of electric vehicles. This pricing adjustment follows a recent reduction in prices for Tata Motors’ ICE vehicles.

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., commented, “Our singular purpose at TATA.ev is to mainstream EVs, by breaking barriers and making EVs more accessible to regular car buyers. With these special, limited period prices, we are breaking the high acquisition cost barrier for EVs, and bringing EV prices closer to similar petrol and/or diesel-powered vehicles.”

He added, “customers now have the perfect opportunity to start enjoying our new age, high-performance, zero emission and zero noise EVs, which also offer low running costs and greater driving comfort. Customers will additionally benefit immensely from the complimentary public charging offering at Tata Power chargers. We look forward to welcoming customers at their nearest Tata Motors and TATA.ev showrooms as they join the EV revolution.”

Tata.ev’s strategic price cuts reflect advancements in localization and technology, allowing the company to offer these savings to consumers. Alongside the new prices, customers purchasing during the festival period will enjoy complimentary charging, making both city and long-distance travel more convenient.